Benefits of a Manufacturers Representative (for principals)
Professional sales management services (reduced sales management costs to manufacturers)
Professional marketing services (extensive database of local territory, established relationships and professional marketing to build awareness and interest of manufacturers products)
Least expensive way to establish market penetration -- sales costs are spread out over multiple product lines
Assume the role of factory-direct selling to allow geographical and account coverage for the manufacturer.
Extensive experience in territory and customer needs
Stable and fixed sales costs
Longevity – A factory direct sales person employee spends 2 years on average in any one territory while the average time a representative is in a territory is 22 years.
Synergy of complimentary product lines produces more opportunities for each manufacturer, as well as solutions for the customers
Instant marketing for new product lines
Promotion and extensive knowledge of local distribution and integration to solve the sales channels needs of the manufacturer and the product and service needs of the customer.