Benefits of a Manufacturers Representative (for principals)
  • Professional sales management services (reduced sales management costs to manufacturers)
  • Professional marketing services (extensive database of local territory, established relationships and professional marketing to build awareness and interest of manufacturers products)
  • Least expensive way to establish market penetration -- sales costs are spread out over multiple product lines
  • Assume the role of factory-direct selling to allow geographical and account coverage for the manufacturer.
  • Extensive experience in territory and customer needs
  • Stable and fixed sales costs
  • Longevity A factory direct sales person employee spends 2 years on average in any one territory while the average time a representative is in a territory is 22 years.
  • Synergy of complimentary product lines produces more opportunities for each manufacturer, as well as solutions for the customers
  • Minimal training
  • Instant marketing for new product lines
  • Promotion and extensive knowledge of local distribution and integration to solve the sales channels needs of the manufacturer and the product and service needs of the customer.